PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PERILAKU KONSUMEN MOBILE BANKING DI SURABAYA
نویسندگان
چکیده
Perkembangan digitalisasi yang terjadi telah mengubah kebutuhan serta perilaku pelanggan pada saat ini, salah satunya sektor Perbankan. Bank merupakan perusahaan dengan fokus berorientasi kepada dan pihak bank berusaha untuk memenuhi menciptakan aplikasi mobile banking bisa membantu transaksi perbankan menggunakan smartphone. Penelitian ini bertujuan menganalisa penerapan Technology Acceptance Model (TAM) melibatkan perceived usefulness, behavioral intention to use attitude toward using sebagai variabel intervening konsumen di Surabaya. Hasil dari penelitian memperlihatkan bahwa manfaat kegunaan suatu sistem teknologi dapat mempengaruhi minat penggunaan tersebut disertai sikap secara positif.
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ژورنال
عنوان ژورنال: Jurnal Manajemen Pemasaran
سال: 2022
ISSN: ['2597-615X', '1907-235X']
DOI: https://doi.org/10.9744/pemasaran.16.2.126-132